Naughty Bites Podcast Season 1: Episode 7: Moving Abroad and the Secret to a Successful Food Empire with Vivek Singh

What is the secret to building a successful food empire, especially in modern South Asian cuisine, in this case, Cinnamon Club? Is it important to source your spices from local producers that are essential products that need to be sent from India, to meet the guests’ expectations? Or is it a team who understands the concept and that not only keeps the food consistent but strives to improve while still maintaining the Cinnamon Club ethos?

What does it feel like to leave the country you grew up in to pursue something new and unfamiliar? In this episode of the Naughty Bites Podcast, I chat with Vivek Singh about the bittersweet feeling of leaving South Asia for a job to pursue his passion. We also discuss how the six fundamentals of taste can initiate a complex cascade of influences that touches every aspect of the mind-body and the story behind the Cinnamon Club empire — awakening the pallets of many with the authentic scents of the dusty hot streets in Delhi.