Naughty Bites Podcast Season 1: Episode 11: Dream Job: Navigating Pathways to Success With Mandeep Kaur Nijjer

What stereotypes have you had or experienced as a South Asian woman? In this episode of the Naughty Bites Podcast I explore the personal and social impact of stereotypes “you must be really smart”, and “you will probably become a lawyer, doctor, or engineer” through honest confessions with Mandeep Kaur Nijjer.

As a Chief Executive Officer at her Global Influencer Talent Marketing and Public Relations Agency, we discuss how influencer marketing has become a hybrid phenomenon, merging the advertising logics of celebrity endorsements with social media’s engrossment with ‘authentic’ and self-generated consumer content. We reflect and re-evaluate how aspiring influencers and industry professionals can face barriers to participation and success, including systemic inequalities of gender, race and class, infrastructural inequalities in digital/media in terms of access to influencer agencies, and social media visibility.