Naughty Bites Podcast Season 2: Episode 6: Gastronationalism ー Challenging Perceptions of Food Culture and National Identity with Farzana Baduel

What concepts contribute to the development of "gastronationalism"? How can food sustain the emotional power of national attachment and be used to shape production and marketing? What is the role of effective PR in addressing sociological issues, from identity politics to authenticity and culture, to globalisation's complexities? In this episode, Farzana Baduel and I discuss the many layers that make up our unique identities as well as the broader food culture we live in.

We discuss policies regarding food tradition and authenticity. Food and identity become a lens through which we view the world over time. Our worldview changes as we grow. It is where PR can be helpful as we gather information from new sources and understand it in new ways so that our lenses are shaped and reshaped. Farzana gives a unique perspective through each individual's lens, a synthesis of a country's multi-layered personal identity, and how she uses her skills in communication to highlight a client's unique identity simultaneously historic and current; they are rooted in our cultural and familial pasts but can be shaped to efficiently build brand and reputation in the present and future.